Consumer Health
Our Consumer Health division in the UK, headquartered in Reading, is committed to empowering consumers to lead healthier, more fulfilling lives. We achieve this by offering accessible OTC medicines, medical devices and other self-care products, resources, tools and services. Guided by our mission of “Health for all, Hunger for none,” we enable individuals to take greater control of their health and wellbeing with trusted solutions tailored to their needs. We believe everyone deserves the opportunity for a healthier life, and we strive to provide safe and convenient daily health solutions for all.
Our Vision
To empower everyday health by helping consumers look after their health and wellbeing every day. We prioritise sustainability and responsible business practices in all our operations.
Product Categories
Digestive Health
Rennie® is the UK's No.1 heartburn and indigestion tablet brand* with over 90 years of knowledge and expertise in digestive health.
Rennie neutralises 99% of excess stomach acid in 60 seconds, is available in different flavours and formats, offering fast, effective relief from heartburn**.Alka-Seltzer® has been a trusted brand since 1935. Our water-soluble tablets are quickly absorbed, providing fast and effective relief from general pain, fever, and inflammation. They help with headaches and migraines, period pain, rheumatic and muscular pain, toothache, sore throat, nerve pain, and offer symptomatic relief for colds and flu**.
Germoloids® haemorrhoids treatment contains local anaesthetic, giving you fast, numbing relief from the painful and itchy symptoms of piles**.
Women's Health
Our Canesten® brand is the UK’s No.1 women’s intimate health brand.*** For over 40 years Canesten® has been helping people around the world understand, treat and prevent their intimate health, skin and foot conditions. Today, we offer effective products to help people take their health into their own hands. The Canesten® family of products also extends into supporting women during menopause through the launch of our new brand called CanesMeno®.
Nutritionals
Our Berocca® and Sanatogen® brands offer a range of food supplements to help support your healthy, balanced lifestyle for every day.
Berocca® has been at the forefront of health and wellness for years, empowering individuals with the vitamins and minerals to support an active lifestyle. With a commitment to innovation and quality, Berocca® continues to expand its offerings to meet the evolving needs of consumers.
Allergy
The Clarityn® family of products provide effective relief from a variety of rhinitis symptoms. One Clarityn® allergy tablet helps relieve hayfever symptoms (runny nose, sneezing, itchy, watery eyes, itchy throat or nose) caused by over 150 airborne allergens such as animal dander, pollen, dust & mould**.
Baby Skin
- Bepanthen® is known as a non-nonsense brand with strong healing equity, and highly trusted for gentle yet effective formulations that contain only the essential ingredients that contribute to skin health, nothing more, and are safe and suitable for use even in the most fragile and sensitive of skins. Our hero product in the UK, Bepanthen® Nappy Care Ointment is an easy to apply and breathable barrier cream for babies that helps keep little bottoms happy and protected from the causes of nappy rash.
Commitment to Health Education
Bayer is committed to improving health outcomes through its branded portfolio of products. We provide valuable, credible and robust resources and tools to support self-assessment and self-treatment as well as pathways to seeking healthcare profession all advice where required.
Leading the Consumer Health Market
As one of the world's leading suppliers of over-the-counter medicines and wellness products, we have successfully grown our business by:
- Extending our portfolio of products across the categories of nutritionals, digestive health, derma (including women's health covering intimate health and menopause) and allergy.
- Informing and educating consumers about our products through innovative marketing and social purpose programmes that fall under our global societal sustainability goals to improve health literacy. Examples of this include our Canesten® website and award-winning “The Truth, Undressed” intimate health education programme and dynamic digital tool to help women navigate their menopause with confidence, called the CanesMeno Hub****
Qualifiers
*To verify the UK’s No.1 best-selling heartburn & indigestion tablet brand claim, please contact consumerhealthuk@bayer.com.
** Data on file. to verify, contact consumerhealthuk@bayer.com
***IRI unit sales data including Thrush, Bacterial Vaginosis, Cystitis and Vaginal Dryness segments. To verify contact consumerhealthuk@bayer.com
**** The CanesMeno® Hub is not a medical device and should not be used as a diagnostic tool. If you are unsure, please speak to your doctor.
"We are committed to innovation and introducing new products, tools and services through our portfolio of trusted brands. By leveraging digital technologies and strategic partnerships, our vision is for a more sustainable self-care landscape that supports the wider UK health system"
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